The competitive comeback of SMEs of the territory. How develop entrepreneurship and well-being sympathetic with environment, community, local forces and young employment.
Efficiency, scale size, organizational centralization, fusions, development for external lines, outsourcing, delocalization are all best practices that characterize big multinationals and big developing countries (BRICS). These solutions could be misleading (or even dangerous) for Italian SMEs, which would like to survive in the market and find a own competitive identity.
Thus for Italy the only possibility to define an its own sustainable competitive dimension, with huge added Value, quality of life and general well-being can realize only through a clear orientation of economic development based on territorial SMEs.
For these enterprises it is necessary to recreate a new business culture and a overall orientation, which overcomes that one of today, starting exactly from the distinctive character and from capacities that qualify our business men relaunching the real potentialities. Starting from comprehension of what is happening in the market and from new competitive global paradigm, the book “The competitive comeback of SMEs of the territory. How develop entrepreneurship and well-being sympathetic with environment, community, local forces and young employment”of our founder Paolo Ricotti, published by Franco Angeli, intends to be a practical guide, which helps all those whom want to enter in the next economic circle, coherent with sustainability commitments, and crosses with the real people needs.
Sustainability and the Green Economy – Fourth Sector – Competition, Strategies and added Value for Enterprises in the Third Millennium, published by Franco Angeli Srl. 2012, Milan, Italy
Sustainability and the Green Economy—Fourth Sector—Competition, Strategies and added Value for Enterprise in the Third Millennium is the result of seven years of PLEF’s research. It outlines a surprising prospective in which the economy itself can reinvent its original role as a creator of well being. It is based on the metaphor/model of bio-imitation through which the economy is able to satisfy both the needs of the market and those of the public, while guaranteeing the sustainability of our environment.
The book’s originality and value is that the themes it deals with are not laid out in a theoretical manner: they are discussed as models which industry can actually make use of. These themes include science, moral philosophy, economics and the market place, the evolution of consumer choices, global competition and the role of sustainable economics in the transformation of the society at large. The book illuminates a new market paradigm, interweaving both the added value of an industry’s product with an evolution of the (consumer) public’s aspirations to provide them with a better quality of life.
The first book of Planomìa: the reality, dreams and ambitions of sustainability.
Four years of research on the part of members and associates of PLEF led to the publishing of The First Book of Planomìa: the reality, dreams and ambitions of sustainability, in 2008 by Franco Angeli Srl. Milan.
The books combines the contributions from various scientific fields: geology, history, philosophy, biology, sociology, pharmacology, medicine, psychology, economics, to delineate a full portrait of sustainability as the indispensible element to guarantee survival and development. The book was also the ‘protagonist’ of a theater piece designed for its presentation on March 8, 2008 at the Teatro San Babila in Milan. That evening represented a moment of collective awareness of what sustainability represents, non only in its dreams and ambitions but also in its applications on the ground.
From 2006 TO 2009, The Foundation created the insert ‘Sustainable Cites’ published each month in ‘Tempi Economica, a monthly magazine for innovation and social responsibility. The objective was to define a practical and applicable model for urban centers with sustainability at its center.
The insert dealt with eight main themes: public administration, the society and its citizens, historical, natural and cultural landmarks, market economy, commercial space, entertainment, quality of life, and mobility. In these inserts we illustrated the habits and knowledge that are crucial to preserving the collective and individual welfare along with that of the planet. All of this was aimed at promoting responsible attitudes and a launching pad for concrete changes in our life styles.