Quality and Wellness Area (Spazio Qualità e Benessere) is a new format and retail platform of sustainable products and services linked to the territory of origin.
The Ethic Cash Mob organized by Next and supported by PLEF, has the objective to make consumers more aware of their purchasing habits. It has the aim to promote responsible consumption lifestyles, to inform and to spread sustainability among: companies, citizens, public and private organizations.
The project is born, with the aim to endow students with three specific opportunities for a sustainable future: a) A driven self-evaluation of their professional vocations; b) A methodological analysis of their territory of origin in order to detect peculiarities; c) The development of a pilot program based on an entrepreneurial project which relied on individual vocations and territorial peculiarities.
To facilitate the dialogue between large scale retailer channels and the sustainable innovation world with the aim to promote sustainable access to consumer goods.