Ethic Cash Mob NEXT

cashmobeticoThe Ethic Cash Mob organized by Next and supported by PLEF, has the objective to make consumers more aware of their purchasing habits. It has the aim to promote responsible consumption lifestyles, to inform and to spread sustainability among: companies, citizens, public and private organizations. The Ethic Cash Mob wants to connect citizens with firms within a path of social and environmental sustainability. It combines information and sensitisation activities with the promotion of products/brands of selected companies in order to reward their sustainability path. The objective of the Ethic Cash Mob day is to push consumers to buy sustainable products in order to become “responsible and sustainable consumers”.


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